Smog Testing | Is Your Website Copy too Hard to Read?

I was recently reading through numerous white papers and a few ebooks about copy writing for the web and came across a few interesting thoughts about what we write and the need for SMOG testing (Simple Measure of Gobbledygook).  In my own experience as a web site builder, I get to read and learn about many businesses and industries.  Often times I am sent material from a client to post or use to construct a web page. 

Writing is certainly a gift and some people can do it and some cannot.  I don’t do a bad job of writing and have a few folks I rely on when I get stuck.  Beyond making thing readable, how about understandable?  When you are writing it is rather important to think about a few factors.

1. Who is your audience? 
2. Is your information filled with jargon and industry buzzwords? 
3. Is your copy written above what your intended audience can comprehend?
4. Have you written too much to get your visitor to take action or move beyond your home page?

If you are wanting to know the reading level and clarity to the copy you are writing I suggest you do some SMOG testing by visiting the following sites:

1.  WordsCount

2.  SMOG

I hope you get good results and your SMOG testing will help you “clear the air” and your content so it can be best understood and enjoyed by your target audience.

 

Michael Mock

HTC Hero Disassembly

Thanks to the folks over at Babelfish here is a link to the Chinese website that show disassembly of the HTC Hero:

HTC G3 (Hero) Disassembly Be patient as it takes a few seconds for the translator to do it’s magic.

I have had lots of people hitting my blog for this term so I did a little looking and hopefully this will help you get your  device apart to fix or tweak whatever it is you need to do.

Michael Mock

Some Disassembly is Required

HTC Hero Cell Phone Review

WSJ’s Walt Mossberg reviews Sprint’s HTC Hero, the latest super smart phone based on Google’s Android mobile operating system. He says the HTC Hero is a good product and a good alternative to rivals — the BlackBerry, iPhone and Palm.

I have included a link to the video from the Wall Street Journal you can click here to see it on their page:

Review of the HTC Hero

I have  the HTC Ozone for Verizon and must say that is has been a great “smart phone” for me.  We here at Tusco Display are moving over to it for all mobile users with upgrades this year.  Over all a great replacement to the Motorola Q, which was also a great cell phone, but just at the end of it’s life cycle.

Got a favorite cell phone?  Feel free to tell me about it.  I handle the technology here at work and am always on the look out for real world field test advice for our technology.  Shout out below and tell me about your new cell phones.

Michael Mock

Some Disassembly Is Required